TO THE UNKOWN
BY MATHIAS DEPARDON / MORGAN JOUQUAND / FABIEN FOURCAUD / CLEMENT CHAPILLON
FOR SELAR
Selar is offering a new sustainable cruise experience in the Arctic and wants to communicate for the first time about its cruises. The studio has created a set of photo and video content for this launch but has also built other assets. The mission is to make the most of these elements to embody SELAR's values and, in doing so, generate engagement and conversations around this launch on Instagram.
Offer thrills to immerse people in the Arctic ocean: The thrill of adventure, the exploration of uncharted territory, or the adrenaline of extreme sports, the elements that make our hairs stand on end and allow us to feel the Arctic deep within our being.
“To offer thrills that plunge people into the Arctic Ocean: the thrill of adventure, the exploration of an untouched territory, or the adrenaline of extreme sports—elements that make our hairs stand on end and allow us to feel the Arctic deep within our being.”
“Everyday you’ll have plenty of time ashore for many breathtaking outdoor experiences, in small groups with a guide. Here’s a sneak preview, depending on the region in the Arctic and the time of the year you chose to travel.”
“I’ve spent 10 years sailing the Arctic, and despite the luxury of past cruises, something was missing. With just the crew, we ventured off the beaten path, but with guests, we followed set itineraries and missed the essence of travel”
“We’ll witness whales, icebergs, auroras, and bears, engaging with local communities without treating them as mere attractions. We’ll respect and nurture these ecosystems. Yes, there will be surprises and challenges along the way, but isn’t that half the fun?”
